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General Forum - Site traffic amounts? - Page 1
Elite
I am about to commence some extra-curricular iPhone App stuff for a company that currently averages about 30,000 hits a month. My question is, is that a lot?
I am told that they also achieve approx 20,000 customers a year. (a customer being a party of approx 10 people a time).
The work is going to be unpaid but they are going to heavily promote my App on site home page and then on all email literature sent to clients (the individuals this time, not just once to the group) and I keep 100% of the profits. I'm therefore thinking that my £1.49 App will have an audience of 200,000 people a year approximately. Does that sound good? Sorry if this sounds ignorant, I'm just not sure what kind of conversion rate to expect.
Super Admin
If it was 30,000 visitors (not page views) then that's probably good for the type of site they have. It might even still be good if that is page views, since they are probably the sort of site you only look at if you are interested in their product.
For a site you'd advertise on, unless your app is directly aimed at their audience, it's not good at all. 
Click through rates are pretty low for internet advertising, and if not targeted expect about a 1% clickthru, which gives you maybe 2,000 (based on your figures) people reached a year.
Of those 2k, how many would actually buy your product? Depends on what it is, how wide it's appeal is, and how many of those people have an iPhone. If you are lucky, maybe a hundred or so across an entire year.
Which would put the value to you for the advertising at maybe £100?
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Elite
Interesting. The site itself is indeed the type you only go to if you are in the market for their product and the app is directly linked to that product. Hopefully it will prove successful
Elite
That sounds more promising, but before doing anything I'd ask to see proof of their traffic - a lot of sites either knowingly or unknowingly bullshit their figures so they look much bigger.
If you're not sure what any of it means when they do send you proof just ask on here and one of us will be able to explain.
